The release of the new part of the cult franchise Need for Speed literally took place just a couple of days ago, meanwhile, analysts are already sharing disappointing estimates. According to the latest data, the physical version of Need for Speed: Unbound is selling much worse than Need for Speed: Heat, although it was better received.
As a basis, analysts take information from the game sales chart in the UK. There, Need for Speed: Unbound sales are 64% lower than Need for Speed Heat in its first week. Moreover, low demand for a new racing game is observed in other regions and also applies to digital versions on all platforms. For example, take the Steam digital store, where the maximum number of Need for Speed: Heat on the day the game was released was 86,000, and Need for Speed: Unbound had 14,000 players.
Early analysis from industry figures links the low player demand for Need for Speed: Unbound to a weak advertising campaign. The novelty missed all the major events and received only a few nondescript trailers, which focuses on the new visual effects.